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Vietnam National University, Hanoi · International School

VI/EN
VNU International School, Vietnam National University, HanoiSustainable Transformation Research GroupNhóm nghiên cứu Chuyển đổi bền vững

Research team

Deputy head

Assoc. Prof. Dr. Nguyễn Phương Mai

Role in the group
Deputy head
Institution
Vice Dean, Faculty of Economics and Management, VNU International School, Vietnam National University, Hanoi
Research interests
Sustainable development · Organisational behaviour · Corporate social responsibility · Entrepreneurship
Contact
mainp@vnuis.edu.vn
Scholarly identifiers

Institutional profile

Publications

  1. 2026

    The Impact of Artificial Intelligence Advisory Systems on Customers Purchasing Intentions: The Case in Vietnam

    Tạ Huy Hùng, Lưu Thị Minh Ngọc, Nguyễn Phương Mai et al. · Springer Proceedings in Business and Economics

  2. 2024

    Does Employee Wellbeing Mediate the Relationship between Job Characteristics and Job Performance in the Banking Industry? An Emerging Country Perspective

    Tạ Huy Hùng, Nguyễn Phương Mai, Lưu Thị Minh Ngọc · International Review of Management and Marketing

Projects led

  1. Digital maturity in Vietnamese public universities

    Nafosted

    2023-2025

  2. Trends and drivers of corporate social responsibility in Vietnamese firms, QG.22.57

    VNU level

    2022-2024