Member

Dr. Nguyễn Thị Thu Hương

Role in the group

Member

Institution

VNU School of Interdisciplinary Sciences and Arts, Vietnam National University, Hanoi

Research interests

Green branding · Green marketing · Consumer behaviour · Greenwashing · Brand personality · AI and sustainable brand development

Contact

thuhuong@vnu.edu.vn

Scholarly identifiers

• ORCID 0000-0002-7735-3272
• Scopus Author ID 60353922700
• VNU Scholar

Institutional profile